Nikkie Deal smiling in a cream linen vest and trousers, one hand on her hip, against a soft pink wall

Marketing, websites, AI and operations

You probably don't need another marketing strategy.

I'm Nikkie. I find the part of your business that's losing customers and fix it myself. Usually it's the website, or what happens after someone fills out the form. Your content keeps going out while I do.

Tell me what's going on

“Nikkie rebuilt our website in a week, and now we own it and update it ourselves.” Lacey, marine and general contractor

Where it usually breaks

The pieces are all there. They're just not working together.

The website got built and the posts went out. Someone set up the email. Someone else connected the booking tool. Each piece was handled by whoever was closest, you included.

Most businesses I look at have several small problems working against each other.

A site that gets traffic and no inquiries.
Leads that come in and never hear back.
A team typing the same answer by hand, every single week.
An email list nobody has written to since spring.

Adding another tool on top makes it worse. So I start by finding where the pieces stopped connecting.

What I do

I work on both sides of the business.

Most problems start on one side of the business and show up on the other. A website that won't convert is often a follow-up problem. Content that feels off usually means nobody wrote down how the brand sounds.

What your customers see

How people find you

Website, search, social, email, reviews.

Often it starts with a homepage that finally says what you do.

What happens after they do

Booking, forms, follow-up, and the path from interested to paying.

The systems behind it

Operations

Processes, handoffs and anything that lives in one person's head.

The onboarding steps only one person knew, written down for everyone.

AI, where it earns its place

Content, imagery and workflows your team will use. And a straight answer on where AI doesn't belong.

Product photos for the whole month, no shoot on the calendar.

Knowing what's working

Analytics you can read, and a written record of what changed and why.

Nikkie Deal sitting on a kitchen counter, smiling at her phone, with her laptop open beside her

An example week

FixedBooking form that broke on phones
FixedWelcome email that never sent
ShippedThree posts and a newsletter
NoticedMost visitors leave on the services page

How I work

You don't have to go quiet while things get fixed.

Most fixes come with a pause. The site gets rebuilt, the systems get cleaned up, and nothing goes out for months. I don't work that way.

While I fix things behind the scenes, you keep showing up. A few posts a week. The email you've been meaning to send.

It helps me too. Once real posts and emails are out, I can see exactly where people drop off.

Behind the scenesWebsite, follow-up, booking, systems, analytics

Out the doorSocial, blogs, email, imagery, in your voice

Selected work

A few things I've built.

A mix of brand builds, decks, websites and AI imagery.

Close-up of a model with gold skincare swept across her cheek and brow

Skincare brand

AI product imagery and email

Weekly product imagery, email, Pinterest and Instagram, produced with AI and held to the brand's voice.

Homepage reading Where Brands Glow and Grow, with a row of retailer logos

Beauty growth agency

Brand and website

Brand identity, homepage and copy for an agency that works with beauty brands.

Woman in a yellow skirt walking past a yellow car and a Choose Kindness billboard

Delivery service

Campaign concept

Campaign concept and imagery.

Editorial

AI creative direction

An editorial portrait series, directed and produced with AI.

New skincare line

Brand build

Positioning, identity and the brand deck, from a blank page.

Kids' beauty brand

Retail deck

A pitch deck for retail buyers, built to be read in a meeting the founder wasn't in.

From clients

Nikkie built our brand from the ground up, faster than I expected. Now she works directly with our clients to improve their marketing and social media so that their brand and their deck look great when we pitch to major retailers.

Melissa, beauty growth agency

Ways to work together

Pick the size of the job.

Most people write in knowing something's off. They don't know which of these they need yet. That's normal, and it's what the first conversation is for.

See everything I work on →

The industry matters less than you'd think. I've worked with skincare brands, a beauty agency, a marine and general contractor and a delivery service. The same few problems turn up in almost every one of them.

One project

Get the thing that's been bugging you fixed.

Maybe it's the website that never brings in inquiries, or the follow-up emails nobody got around to setting up. You hand it over and it gets done, usually in days rather than months.

WebsitesEmail flowsWhere customers drop offAI and automationSOPsMarketing and creative

See how a project works →

Ninety days inside the business

Fix the whole business, in the right order.

When everything is tangled together, fixing one piece won't hold. I find where clients are slipping away and work through it in order, and your marketing doesn't go quiet while I do. You finish with a business that runs better and the notes to keep it that way.

See what's included →

Monthly

Stop being the one who has to remember everything.

Once it's working, I keep it that way. Posts and emails go out on schedule, and small problems get fixed before they cost you a client. Each month we decide together what matters most.

See how monthly works →

Not sure which one fits?

Send a few lines about the business and I'll tell you where I'd start, or if I'm not the right person for it.

Send me a note

Before you hire anyone

Five places to look first.

You can check all of these yourself this afternoon. If two or more feel shaky, that's where I'd start too.

Want this as a printable checklist? I'll email it to you.

One email with the checklist. After that, an occasional note. Unsubscribe anytime. Privacy policy

Open your website on your phone and try to book or buy something. Count the taps, and notice where you hesitated.
Find your last five inquiries. Did each one get a reply within a day, and does anyone know what happened to them after that?
Pick one task someone does by hand every week. Ask whether it needs a person, a better process, or nothing at all.
Put your homepage, your last three emails and your last three posts side by side. Read them as a stranger would. Do they sound like one company?
Look at where last month's customers came from. If nobody can tell you, that's the finding.

Hi, I'm Nikkie

I used to think my range made me hard to explain. It's why the work goes faster.

I've spent more than ten years in digital marketing. I also ran my own photography business for seven years. I've managed accounts across luxury spa and retail and built brands from a blank page. More than 200 entrepreneurs have learned AI tools in my workshops.

Businesses don't break in neat departments, so I don't work in one. Right now I'm the fractional marketing lead for a skincare brand. I take on a few other businesses alongside it.

10+years in digital marketing

10+brand identities built

200+entrepreneurs trained on AI

Nikkie Deal in a cream knit sweater, hand resting at her chin, against a warm neutral wall

Start here

You don't need to know what's wrong before you write.

Send a few lines about what's going on. I read every note myself and reply within two business days.

You'll hear back from me, not an assistant or an autoresponder.

Rather email? [email protected]